What’s Stopping You? Why Better Collaboration and Agility are the Key to the Future of Marketing Work

OVERVIEW

Marketing is cross-functional by nature, with campaigns requiring collaboration across a variety of lines of business. But it’s difficult to manage these disparate elements and optimise your campaigns if you’re dealing with disconnected teams, legacy systems and other roadblocks. This fragmentation—alongside the rise in remote and distributed work—slows work down and causes real challenges. How do you set yourself up to unify teams, execute your campaigns, and focus on the work that makes a difference for your business and your customers?

Unifying processes and systems

Disconnected teams, processes and systems means you can’t deliver the experiences your customers expect. How do you align teams with your business mission, unite organisational silos, and transform workflows to improve campaigning experiences for everyone?

Executing with clarity

Teams must move quickly. Managing complex cross-functional campaigns requires having clarity over who is doing what by when. Rather than filling calendars with status meetings that slow people down, what do you need to do to build a more natural, agile and intuitive way of working?

Focusing on what matters most in turbulent times

In a time of soaring inflation and instability, finding the space for innovation, agility and transformation can be tough. We also know that managing the different lines of business that comprise a campaign is a challenge, especially in a world of distributed, global marketing work. How do you build a truly digital ecosystem that ensures your view remains constant in order to optimise your operations?