Retail Revolution! Why the key to unlock fresh digital growth is right under your nose

OVERVIEW

In tough trading environments, it’s a challenge to find the space for innovation and to focus on growth. From one direction, the rising cost of living is impacting consumer confidence and spending; from another, retailers are seeing diminishing ROI from paid media channels, including search, social and display. Apple and Google are making it harder to join the party.

With costs, efficiency and margins under the microscope, the key to unlock fresh growth might be found closer to home than you think. Effective 1-2-1 customer engagement can be achieved independently of third-party channels and audiences, relying on first-party data enhanced by AI and automation. But how is it done?

It begins at home

Seemingly anonymous, unstructured visitor data can look meaningless, but often it’s not. How can you unmask and identify more of your anonymous web traffic, and shape the mass of information to form meaningful connections and outreach?

The cookie is crumbling

Before long, third-party cookies will be history – making it more difficult to reach targeted audiences via the usual channels. With the consumer increasingly in control, what can retailers do to grow and engage their own addressable, first-party audiences?  

Loyalty rules

Customers engage with you in many ways, before, during and between purchases. How can progressive retailers develop a deeper understanding of their staunchest advocates to serve communications that arrive exactly when and how they should?