What’s Stopping you Driving Brand Growth? Optimising your Revenue Growth Management for 2023 and Beyond

OVERVIEW

Consumer product companies are having to deal with skyrocketing inflation, rising costs and supply chain instability. Then there’s sustainability – positive end-to-end ESG is not an add-on now. This perfect storm makes it difficult to price and deliver the products, services and offers your customers want. You need to find a way to leverage technology to modernise and streamline your revenue management operation – if you want to take advantage of growth opportunities. So how do you do that?

Embed the tech to see the truth

Only 1 in 10 brands is able to simultaneously grow share, category leadership, and profit. You need to know everything sooner and act faster. As you juggle every aspect of revenue growth management, how do you create a single source of truth so that your insights give your organisation what it needs to reduce complexity, get the price right, grow revenue and increase profitability?

Build a sustainable culture

Consumer product companies are starting to see sustainability as an essential part of revenue growth management. Why? Because organisations that place sustainability high in the value chain are those which consumers are gravitating towards. More than half of consumers say the environmental practices of a company have an impact when choosing to buy. How do you respond to that, transform your culture and instil and measure sustainability throughout your operations?

Build relationships

The sprawling, superpowered legacy core systems that absorb and marshal mountains of information from across the business don’t tend to enable rapid production of offers that help you build relationships and serve your customers. How do you modernise and build on that core to create a seamless buying and order management across evolving consumer channels?