The Future of B2B Operations: Optimising Sales and Order Management by Building Sustainable Relationships

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The Future of B2B Operations: Optimising Sales and Order Management by Building Sustainable Relationships

Thursday, 13 July 2023

18:45  to  20:45 Europe, London (GMT+01:00)



INDUSTRIES: Cross Industry

EVENT TYPE: Digital Experience


Customer expectations regarding response time, personalisation, and purchasing have changed and B2C experiences have become the norm in the B2B space. This is no surprise: according to McKinsey, “Outperformers” focus on optimising their Lead-to-Cash (L2C) process by implementing tools and strategies that improve efficiency, customer satisfaction, and connected data.

And it’s not just transactions anymore – it’s full visibility and relationship building. Given that bespoke, personal engagement nurtures relationships, boosts loyalty and grows your brand, how do you deliver the end-to-end journey your customers really want?


Join us to exchange opinions and ideas with leaders with challenges in common as we ask:

How do you get real-time data to see and manage every stage of the journey?

How do you get your products where you need them to be?

How do you bring visibility to your supply chain, consolidate, and connect all your data and processes, so that you can build relationships and delight your customers every time?

With a perspective from Enigen and Oracle


The online meeting comprises six segments:

18:45 – 19:00 – Live Polling & Commentary

We kick off with a poll question for you to answer

19:00 – 19:15 – Tasting Kit No. 1

Expert led discussion of the first tasting experience

19:15 – 19:45 – Breakout Discussion

You will consider a stimulus question and form a question for the panel

19:45 – 20:00 – Tasting Kit No. 2

Expert led discussion of the second tasting experience

20:00 – 20:30 – Panel Session

Questions are posed, opinions given, and knowledge exchanged

20:30 – 20:45 – Tasting Kit No.3

Expert led discussion of the third tasting experience


The meeting joining link will be provided to you after your place is confirmed.

If you don’t have the Zoom Meeting App, visit our site to download it for your device: Downloads: