The Next Big Thing: How Generative AI is transforming operations (and reinventing the way you engage with every customer)

OVERVIEW

Everyone is talking about Generative AI. Why? Because experiences driven by AI and Generative technologies have the potential to launch your customer and commercial operations into the next chapter. It’s not rocket science: it’s about doing more with less, extracting maximum value from your customer knowledge and understanding the requisite balance between the tech and the human touch. How do you get to the next level to drive new growth?

Engage & grow

If you’re having to deal with skyrocketing inflation, rising costs, disruptions and instability, finding the space for innovation can be tough. This environment makes it difficult to take full advantage of growth opportunities. What do you need to do to boost productivity, springboard creativity, and increase customer engagement?

Build trust

We know that Generative AI can and will produce trillions of gigabytes. But is all that data ethical? There are concerns about security, regulations and privacy, as well as a debate to be had about the human-tech balance. What do you need to do to build trust for all your stakeholders?

Optimise resources

Change management and adoption programmes are key to safely and successfully unlocking the benefits of Generative AI. The technology needs to be fully embedded into processes and adopted by people. How can you integrate the tech with your teams and see the results you want?