The Next Big Thing: How Generative AI is transforming travel and hospitality (and reinventing the way you engage with every customer)

OVERVIEW

Everyone is talking about Generative AI. Why? Because experiences driven by AI and Generative technologies have the potential to launch your customer operations into the next chapter. It’s not rocket science: it’s about doing more with less, building better customer relationships and understanding the requisite balance between the tech and the human touch. How do you get to the next level to drive new growth?

Engage & grow

If you’re having to deal with skyrocketing inflation, rising costs, disruptions and instability, finding the space for innovation can be tough. This environment makes it difficult to take full advantage of growth opportunities. What do you need to do to boost productivity, springboard creativity, and increase customer engagement?

Build trust

Now you’ve acquired the customers, how do you retain them? In a word of low switching costs, it’s about trust and identifying data patterns at speed and scale – you need to show them new things and ways to engage so you can grow together. What do you need to build trust at every stage of the customer journey?

Simplify

Change management and adoption programmes are key to safely and successfully unlocking the benefits of Generative AI. The technology needs to be fully embedded into processes and adopted by people. How can you integrate the tech with your teams and see the results you want?