The Next Big Thing: How Generative AI is transforming travel and hospitality (and reinventing the way you engage with every customer)

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The Next Big Thing: How Generative AI is transforming travel and hospitality (and reinventing the way you engage with every customer)

Tuesday, 17 October 2023

08:30  to  10:15 Europe, London (GMT+01:00)


The Langham
The Langham, 1C Portland Place
United Kingdom

INDUSTRIES: Hospitality, Leisure Travel & Tourism

EVENT TYPE: Forum Breakfast


Everyone is talking about Generative AI. Why? Because experiences driven by AI and Generative technologies have the potential to launch your customer operations into the next chapter. It’s not rocket science: it’s about doing more with less, building better customer relationships and understanding the requisite balance between the tech and the human touch. How do you get to the next level to drive new growth?

Engage & grow

If you’re having to deal with skyrocketing inflation, rising costs, disruptions and instability, finding the space for innovation can be tough. This environment makes it difficult to take full advantage of growth opportunities. What do you need to do to boost productivity, springboard creativity, and increase customer engagement?

Build trust

Now you’ve acquired the customers, how do you retain them? In a word of low switching costs, it’s about trust and identifying data patterns at speed and scale – you need to show them new things and ways to engage so you can grow together. What do you need to build trust at every stage of the customer journey?


Change management and adoption programmes are key to safely and successfully unlocking the benefits of Generative AI. The technology needs to be fully embedded into processes and adopted by people. How can you integrate the tech with your teams and see the results you want?


Join us to exchange opinions and ideas with travel and hospitality leaders approaching shared challenges.

Featuring live polling, roundtable breakout discussions and panel session with Q&A, the event will be independently facilitated and will send you away with fresh insights, robust practical examples and powerful new connections.

With a perspective from Salesforce.


08:30 – 09:00 – Arrival, Food & Refreshments

Register your attendance, meet your peers and get to know each other over breakfast

09:00 – 09:15 – Forum: Live Polling & Commentary

Move through to the meeting room, where we kick off with a poll question for you to answer

09:15 – 09:45 – Table Discussion

Each table will consider a stimulus question and form a question for the panel

09:45 – 10:15 – Panel Session

Questions are posed, opinions given, and knowledge exchanged

10:15 – 10:45 – Further Refreshments & Networking

Conversations can continue over coffee, or you may go straight to the option below

10:15 – 10:45 – Carriages

The morning concludes


The Langham

1C Portland Place

London W1B 1JA