The Next Big Thing: how AI & composability can transform your business (and get you closer to every customer in the process)

OVERVIEW

With the advent of Generative AI, composable architecture is poised to become even more powerful. How? Through the ability to build more complex and powerful applications by combining smaller and more focused services.

We know that experiences driven by AI and Generative technologies have the potential to launch your customer and commercial operations into the next chapter across every channel. It’s not rocket science: it’s about doing more with less, extracting maximum value from your customer knowledge and understanding the requisite balance between the tech and the human touch. How do you set yourself up to optimise the next big thing and take your operations to the next level?

Composable and connected

Large enterprise-grade businesses across a broad mix of verticals are seeing the value of aligning Generative AI and composable architecture to deliver experiences based on connecting enterprise ecosystems, and unifying data, content, and commerce. Is this what will put you in a position to optimise cross-functional relationships and get your message out everywhere to everybody who needs to see it?

Right place, right time

Content is not just created once nor in isolation. Campaigns draw on data that come in from other processes and other systems.  A fully developed digital engagement ecosystem supports businesses in acquiring, nurturing and supporting customers across channels, and at scale. How can you unify data, content, and commerce, develop an advantage and support your customer every time?

Optimise resources

Change management and adoption programmes are key to safely and successfully unlocking the benefits of Generative AI. The technology needs to be fully embedded into processes and adopted by people. How can you integrate the tech with your teams and see the results you want?