Orchestrating the Future: building a content ecosystem to power experiences customers want

OVERVIEW

Digital asset management is complex. There’s content production, structured information from back-end systems, customer data segments and audiences, along with insights from multi-channel engagement. Given that bespoke content nurtures relationships, boosts loyalty and grows your brand, how do you set up your organisation to generate and manage the entire content lifecycle and ecosystem?

Flexible processes, agile teams

You have to set your marketing teams up for success. You need to cut the time you spend reviewing and amending your marketing campaigns and reduce approval workloads. What’s the role AI can play in optimising agile working so you can look in real time at campaign assets and make the requisite changes in seconds?

Build in the ecosystem

No matter how creative and personalised your content, without agility, functionality and a consistent, trusted message, customers will turn off and go elsewhere. That means end-to-end management. How do you set your organisation up so that you can manage the whole ecosystem and deliver value at every touchpoint?

Right place, right time

Content is not just created once nor in isolation. It draws on data that comes in from other processes and other systems.  A fully developed content ecosystem supports businesses in acquiring, nurturing and supporting customers across channels, and at scale. How can you pull the right content from the right systems at the right time and in so doing, support your customer every time?