Not Just Another Conversation About B2B Commerce Transformation: how to build business cases, get the buy-in and drive the change

OVERVIEW

While some manufacturers and distributors can call themselves ‘digitally mature’ in the customer and commerce experiences they deliver, many are still getting there.

Any transformation requires a shared vision, joined-up thinking and efforts. What’s needed is a pan-organisational culture of collaboration, being data-driven and buying into the change. How do you build business cases to convince internal stakeholders of the value of your initiatives?

Driving the culture

Successful transformation projects are those with a clear direction from the top and a buy-in across the business into a culture of collaboration and change. How do you go about achieving that?

Shaking off the legacy

How do you navigate legacy systems to introduce a simpler, more rational technology foundation suitable for your digital change programmes?

Where to start

With multiple stakeholders, a lack of uniform vision and teams often working in a siloed way, how do you marshal this to establish a coherent journey towards real change?