Intelligent Experiences: Bringing It All Together – Why AI means nothing for your commerce without the data to build it on

Intelligent Experiences: Bringing It All Together - Why AI means nothing for your commerce without the data to build it on

Thursday, 06 June 2024

09:00  to  11:30 Europe, London

Address

Google Central Saint Giles
1 St Giles High St
London
WC2H 8AG
United Kingdom

INDUSTRIES: Cross Industry

EVENT TYPE: Forum Breakfast


OVERVIEW

The adoption of new technology to drive customer engagement is a strategic, dynamic process involving a careful balance between business objectives, data quality, CX, operational efficiency and compliance. Your data is at the very core of it all: to leverage AI and other new tech successfully, accurate, diverse, bias-free, compliant datasets are crucial. And above all, it all needs to be available in real time across channels to inform campaigns, decisions and actions as they arise.

Businesses that master data unification, activation and orchestration will stand the best chance of driving personalised experiences, customer loyalty and market differentiation. It’s a lot…so how is it done?

  • How do you connect all your customer data at an individual level in real time to inform and deliver the best experiences?
  • How can you unmask and identify more of your visitor data and events, shaping seemingly anonymous information to form meaningful connections and outreach?
  • How do you bring it all together to deliver dynamic, real-time personalization at scale?
  • How can AI transform how you uncover, predict and act upon behavioural insights, customer preferences and trends?
AUDIENCE

Join us to exchange opinions and ideas with leaders across consumer-facing industries approaching shared challenges.

Featuring live polling, roundtable breakout discussions and panel session with Q&A, the event will be independently facilitated and will send you away with fresh insights, robust practical examples and powerful new connections.

With a perspective from Kin + Carta and Google

AGENDA

09:00 – 09:30 – Arrival & Refreshments

Register your attendance, meet your peers and get to know each other over coffee

09:30 – 09:45 – Forum: Live Polling & Commentary

Move through to the meeting room, where we kick off with a poll question for you to answer

09:45 – 10:15 – Table Discussion

Each table will consider a stimulus question and form a question for the panel

10:15 – 10:45 – Panel Session

Questions are posed, opinions given, and knowledge exchanged

10:45 – 11:30 – Further Refreshments & Networking

Conversations can continue over coffee, or you may go straight to the option below

11:30 – Carriages

The morning concludes

LOCATION

Google

Central Saint Giles

London WC2H 8AB