From Zero to Hero: why integrating AI and Zero Party Data is the key to unlocking growth

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From Zero to Hero: why integrating AI and Zero Party Data is the key to unlocking growth

Wednesday, 19 June 2024

18:30  to  22:00 Europe, London

Address

The Langham
1C Portland Place
Regent Street
London
W1B 1JA
United Kingdom

INDUSTRIES: Cross Industry

EVENT TYPE: Club Dinner

OVERVIEW

72% of company revenue comes from existing customers

81% of companies rely on third-party cookies, despite 85% of customers wanting brands to use only owned data

With the demise of third-party cookies and the rise of AI, powerful new approaches to personalisation are forming. By looking beyond even first-party data, companies focussing on Zero Party Data and its integration with the potency of AI have the potential to reshape their customer engagement.

Using data that’s shared intentionally and proactively with your brand produces a view your customer wants you to see, building a future that promises not only resilience in the face of evolving privacy regulations but also a roadmap to crafting campaigns and customer experiences that really resonate.

So how is it done, and where do you start?

AUDIENCE

Join us to exchange opinions and ideas with leaders across industries approaching shared challenges.

Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.

With a perspective from Tealium

AGENDA

18:30 – 19:00 – Arrival & Aperitif

Meet your peers and get to know each other over a welcome drink

19:00 – 21:30 – Dinner & Discussion

Fine dining, fine wine and fine discourse form the perfect menu.

21:30 – 22:00 – Coffee & Digestifs

Conversations continue over coffee and a selection of digestifs

22:00 – 22:30 – Carriages

Homeward bound

LOCATION

The Langham, London

1C Portland Pl

London W1B 1JA