From Zero to Hero: why integrating AI and Zero Party Data is the key to unlocking growth
Thursday, 27 June 2024
18:30 to 22:00 Europe, Amsterdam
Address
Restaurant Jansz, Amsterdam
Reestraat 8
Amsterdam
1016 DN
Netherlands
OVERVIEW
72% of company revenue comes from existing customers
81% of companies rely on third-party cookies, despite 85% of customers wanting brands to use only owned data
With the demise of third-party cookies and the rise of AI, powerful new approaches to personalisation are forming. By looking beyond even first-party data, companies focussing on Zero Party Data and its integration with the potency of AI have the potential to reshape their customer engagement.
Using data that’s shared intentionally and proactively with your brand produces a view your customer wants you to see, building a future that promises not only resilience in the face of evolving privacy regulations but also a roadmap to crafting campaigns and customer experiences that really resonate.
So how is it done, and where do you start?
AUDIENCE
Join us to exchange opinions and ideas with leaders across industries approaching shared challenges.
Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
With a perspective from Tealium
AGENDA
18:30 – 19:00 – Arrival & Aperitif
Meet your peers and get to know each other over a welcome drink
19:00 – 21:30 – Dinner & Discussion
Fine dining, fine wine and fine discourse form the perfect menu.
21:30 – 22:00 – Coffee & Digestifs
Conversations continue over coffee and a selection of digestifs
22:00 – 22:30 – Carriages
Homeward bound
LOCATION
Restaurant Jansz
Reestraat 8
1016 DN Amsterdam
Netherlands