Why AI Means Nothing For Retail…without the data to build it on
Thursday, 18 July 2024
18:30 to Europe, London
Address
Ormer Mayfair
Flemings Mayfair
7-12 Half Moon St
London
W1J 7BH
United Kingdom
OVERVIEW
The adoption of new technology to drive customer engagement in retail is a strategic, dynamic process involving a careful balance between business objectives, data quality, CX, operational efficiency and compliance. Your data is at the very core of it all: to leverage AI and other new tech successfully, accurate, diverse, bias-free, compliant datasets are crucial. And above all, it all needs to be available in real time across channels to inform campaigns, decisions and actions as they arise.
Retailers that master data unification, activation and orchestration will stand the best chance of driving personalised experiences, customer loyalty and market differentiation. It’s a lot…so how is it done?
- How do you connect all your customer data at an individual level in real time to inform and deliver the best shopping experiences?
- How can you unmask and identify more of your visitor data and events, shaping seemingly anonymous information to form meaningful connections and outreach?
- How do you bring it all together to deliver dynamic, real-time personalization at scale?
- How can AI transform how you uncover, predict and act upon behavioural insights, customer preferences and trends?
AUDIENCE
Join us to exchange opinions and ideas with retail leaders approaching shared challenges.
Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
With a perspective from Dentsu
AGENDA
18:30 – 19:00 – Arrival & Aperitif
Meet your peers and get to know each other over a welcome drink
19:00 – 21:30 – Dinner & Discussion
Fine dining, fine wine and fine discourse form the perfect menu.
21:30 – 22:00 – Coffee & Digestifs
Conversations continue over coffee and a selection of digestifs
22:00 – 22:30 – Carriages
Homeward bound
LOCATION
Flemings Mayfair
7-12 Half Moon Street
London W1J 7BH