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Who Do You Think You Are? Why knowing your customer matters more than ever in the new 1st-party data age
Thursday, 05 June 2025
18:30 to 22:00
Address
The Langham
1C Portland Place
London
W1B 1JA
United Kingdom
INDUSTRIES: Leisure Travel & Tourism
EVENT TYPE: Club Dinner
OVERVIEW
Third-party cookies have underpinned digital advertising for over 20 years, and according to Adobe, 75% of marketers say they still rely significantly on third-party data in their marketing strategies.
But the landscape is changing. Google’s privacy overhaul has cast further uncertainty over the future of 3rd-party cookies, and on the viability of relying on walled gardens for cost-efficient customer acquisition.
This shift is a challenge – but it also presents travel and leisure businesses with a new opportunity to build more complete customer profiles using 1st-party data, and to manage the user experience with more insight than ever before.
Looking to the future, advertisers are faced with a puzzle to connect meaningfully with customers in a cookieless world. But when up to 95% of a brand’s digital traffic can be anonymous, what’s the missing piece?
AUDIENCE
Join us to exchange opinions and ideas with travel & leisure leaders approaching shared challenges.
Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
With a perspective from Wunderkind.
AGENDA
18:30 – 19:00 – Arrival & Aperitif
Meet your peers and get to know each other over a welcome drink
19:00 – 21:30 – Dinner & Discussion
Fine dining, fine wine and fine discourse form the perfect menu.
21:30 – 22:00 – Coffee & Digestifs
Conversations continue over coffee and a selection of digestifs
22:00 – 22:30 – Carriages
Homeward bound
LOCATION
1C Portland Place
London W1B 1JA
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