Disrupted Channels: How SaaS Discovery, Differentiation and Distribution is Transforming in the New AI Economy

OVERVIEW

65 percent of SaaS applications bought outside standard procurement pose significant security risks, and

23 percent of organizations purchase the same app more than once. (Zylo)

The way enterprises discover, evaluate, and procure SaaS is changing fast and AI is at the heart of it. In the past, decisions were informed by analyst reports and RFPs; curated marketplaces are all the rage today; tomorrow’s buying journeys are likely to be influenced by AI-powered intermediaries, creating new efficiencies…and new blind spots.

Add to this that SaaS feature parity is becoming more common, and enterprise buyers face an ever-tougher challenge in determining which vendors offer true long-term value. AI-driven buying tools are beginning to reshape the landscape, at the same time raising critical questions around governance, compliance, and control.

Amidst it all, how do you make sure you maintain the visibility and operational discipline that managing a sprawling software estate requires?