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Your Customer Data Isn’t Broken: Your Decisions Are
Tuesday, 12 May 2026
18:30 to 22:00
Address
The Langham, London
1C Portland Place
Regent Street
London
W1B 1JA
United Kingdom
INDUSTRIES: Cross Industry
EVENT TYPE: Club Dinner
OVERVIEW
Why most organisations still act on fragments, not journeys
Organisations have spent years investing in data, yet decision-making remains stubbornly channel-led, reactive, and disconnected. The real challenge isn’t access to more data—it’s turning scattered signals into coherent, actionable understanding of customer behaviour over time. This discussion explores why “single customer view” initiatives often stall, what it takes to align data with real business outcomes, and how leading organisations are shifting from reporting on activity to orchestrating meaningful, measurable customer journeys at scale.
Points for discussion:
- Are we optimising channels…or actually influencing customer behaviour?
- What’s stopping us from connecting intent, context and outcomes across the full journey?
- How do we move from analysing the past to shaping the next best action?
AUDIENCE
Join us to exchange opinions and ideas with [leaders] approaching shared challenges.
Combining structured business discussion with free-form networking over fine food and wine, the event will be independently facilitated and will leave you with fresh insights, robust practical examples and powerful new connections.
With a perspective from Merkle and Adobe
AGENDA
18:30 – 19:00 – Arrival & Aperitif
Meet your peers and get to know each other over a welcome drink
19:00 – 21:30 – Dinner & Discussion
Fine dining, fine wine and fine discourse form the perfect menu.
21:30 – 22:00 – Coffee & Digestifs
Conversations continue over coffee and a selection of digestifs
22:00 – 22:30 – Carriages
Homeward bound
LOCATION
The Langham
1c Portland Place
London
W1B 1JA
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